Nicky Hilton Removes Her Contacts With Pride

Nicky Hilton attended Bluefly‘s launch celebration for the launch of, a new online fashion eyewear boutique, on June 2nd in NYC and was looking hotter than ever wearing her shades. 

Nearly all in attendance at the Eyefly launch event were bespectacled. Women and men alike preferred bold and dark frames, although some opted for metal-wire glasses in the mostly daring crowd. Attention remained on the glasses as guests kept their dress simple, donning black and white maxi dresses and skirts, as well as clean-lined linens and suits to welcome in the warmer weather.


Eyefly‘s products dotted more than just the faces of the partygoers. Cases of designer glasses lined the walls and trying on eyewear was encouraged, both virtually using FittingBox technology and in a photo booth set up near the bar. Large banners decorated the brick walls, mimicking in style the conventional vision tests used by doctors, to complete Eyefly‘s launch as the new online oasis for eyewear. offers fashionistas a new way to shop for men’s and women’s designer prescription eyewear starting at $99. On Eyefly, glasses are presented as fashion accessories no less important than an exquisite pair of shoes and have-to-have handbag. The extensive collection of fashion-forward frames enables the bespectacled to match distinct eyewear to the many looks in their closets.



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